An Alberta-born Cree model is now the face of a major Nike campaign that celebrates Indigenous culture.

Ashley Callingbull, a First Nations activist and model, and Quebec media personality Herby Moreau introduced the noon show guests.

The 13 influencers set to feature in the video included Olympic sprinter Andre De Grasse, Olympic swimmer Penny Oleksiak, First Nations activist and model Ashley Callingbull and YouTubers Lilly Singh and Mitch Hughes, among others.

This month’s Woman of Vision is the first Canadian and first Indigenous woman to win the Mrs. Universe title. Ashley Callingbull-Burnham is from the Enoch Cree First Nation. The 26-year-old went from obscurity to being a powerful voice for First Nations’ issues. Lesley MacDonald has her story.